Finally, after working very hard, I am proud to present my art for the @factory54 Pop-up store window display and branding. This has been a great experience especially since I had such a short deadline. I feel that I learned so much during the process. It has always been one of my dreams to have my illustrations displayed in billboard size in the heart of Tel Aviv.

At the entrance of the pop up store of Factory 54 at the Tel Aviv Gindi shopping mall, you are met with a sophisticated Parisian vibe from the beautiful illustrations on display making you a part of the fantasy of being in France. You become part of this world where a bicycle is nonchalantly parked under a streetlight on the backdrop of a shopping window. As you continue, you come face to face with a young couple taking a breather to have an aromatic cup of coffee as the city life goes by. You can also see elegantly dressed shoppers walking on the sidewalk next to the classy window display setting the mood for the Parisian vibe.

Coco Chanel believed that you wear jewelry to decorate your outfit to make it complete. In 1932, the Guild of International Diamond Merchants commissioned Coco to design a collection with diamonds set in platinum together with French Illustrator Paul Iribe. The collection was very well received and many people came to see it. At this point, Gabrielle Coco Chanel’s vision for jewels changed from being not just a decoration, but also an investment.

Fast forward to today and we find Gabrielle Coco Chanel’s love for Coromandel is the inspiration for the new Chanel high Jewelry collection. I attended the new high jewelry launch event at Grand Palais during Paris Couture Week.
Coromandel brought great joy to Coco and in 1910, she bought Chinese screens during her visit so that she could use them to adorn the walls of her apartment on 32 rue Cambon in Paris . Now her love and joy has been brought back to life with these gorgeous and elegant pieces.

I had the pleasure to sketch this exquisite collection, which has pieces that are inspired by Chinese Coromandel lacquer featuring flowers, animals and minerals

Link References:

https://www.chanel.com/en_CA/watches-jewelry/exceptional-pieces/high-jewelry/coromandel

http://chanel-news.chanel.com/en/home/2010/06/coco-chanels-apartment-the-coromandel-screens.html

http://theenchantedmanor.com/tag/coco-chanel-and-the-death-of-capel/

https://nasvete.com/coco-chanel-jewellery/

http://coveteur.com/2016/07/06/gabrielle-coco-chanels-apartment/

https://thepeakmagazine.com.sg/fashion-watches/a-closer-look-at-chanels-high-jewellery-collection-inspired-by-coromandel-screens/?slide=2--Vibration-Min-rale--earrings-in-yellow-gold--plat